Marketing & SEO

This page gathers the Marketing & SEO tools, arranged into eight subcategories. It suits people tracking campaigns, reading a funnel or preparing pages for search. Cost per acquisition helps frame a conversion, Conversion rate shows the share of visitors who act, and Canonical tag clarifies an address. The tools are free and need no account.

Use the subcategories to find the right starting point. Ad Costs covers spend and return calculations. Conversion & Funnel follows steps and customer value. Statistical Testing checks whether a difference holds or plans a sample. SEO Tags, Indexing & Sitemap and Content Audit address page structure, discovery and quality. Business Documents and Legal & Compliance handle paperwork and obligations. Pick the family that matches your task first.

How to use

  1. Start with the subcategory that describes your task: Ad Costs for spend, Conversion & Funnel for a path, Statistical Testing for a difference you need to check.
  2. In Ad Costs, move through Cost per acquisition, Cost per click or Cost per thousand depending on the base, then Advertising return and Return on investment to place revenue and profit.
  3. For a path, use Conversion rate, Click-through rate, Funnel calculator and Customer Lifetime Value to follow the steps and a customer's worth.
  4. To prepare a page, open SEO Tags with Canonical tag and hreflang generator, then review Indexing & Sitemap or Content Audit for the remaining check.

Frequently asked questions

Which subcategory should I start with?

For paid campaigns, begin with Ad Costs. To understand a path, go to Conversion & Funnel. To prepare pages or a sitemap, choose SEO Tags, Indexing & Sitemap or Content Audit.

Do these tools replace an analytics platform?

No. They perform focused calculations and checks from the data you provide. They complement an analytics platform or spreadsheet rather than replacing full tracking.

Do I need an account to use them?

No. The tools are free and work without registration. You enter the required details and review the result in your browser.

Can I mix tools from several subcategories in one diagnosis?

Yes, as long as you keep a clear order. For example, measure Conversion rate or Cost per acquisition first, check a difference with A/B significance next, then review a page with Canonical tag or hreflang generator. Each tool clarifies one part of the issue.

Which tool should I choose to prepare a page for indexing?

Start with SEO Tags using Canonical tag and hreflang generator. Then add Indexing & Sitemap or Content Audit if the check covers structure, discovery or page quality. The order depends on the current state of the page.

Tools in the same category