Measure your conversion rate

For site owners and campaign teams who need to compare funnels or find the step where interested visitors drop away.

Track the share of visitors who complete the intended action and get a clear rate for comparing landing pages, offers and campaigns.

How to use

Enter the number of conversions recorded during the period you are studying.
Add the number of visitors or sessions that correspond to the same period.
Run the calculation to get the conversion rate as a percentage.
Compare the result with another page, campaign or earlier period.
Note the differences to decide which step of the journey needs attention.

Example

The sample enters a conversion count and a visitor count. The tool divides conversions by visitors and shows a rate. Make sure both numbers cover the same period; change the volumes to compare two landing pages, two campaigns or two different months.

Input

120
4000

Limits and formats

Conversions and visitors must cover the same period and the same audience.
The rate does not prove what caused the observed performance.
A small volume can make the rate unstable from one period to another.
The result does not replace an A/B test to confirm an improvement.
Check how a conversion is defined before comparing several channels.

Where processing happens

The calculation runs in your browser. The conversion and visitor numbers stay on your device and are not sent anywhere. The rate appears locally after you submit the values. You can clear the fields or close the tab at any time.

Frequently asked questions

What is the difference between visitors and sessions?

One visitor can come back several times, while a session usually represents one visit. Choose the measure used by your analytics tool and keep the same definition when comparing two periods or two pages.

Why does my rate look too high?

It may come from having more conversions than visitors, or from different definitions on each side. Check the source of the numbers, the period and the conversion tracking before interpreting the result.

Can I compare two campaigns in one calculation?

No, each calculation uses one pair of numbers. Run a separate calculation for each campaign, note the rates, then compare them while considering period, budget and audience.