Calculate the average cost of each conversion

Acquisition managers use it to find the average cost of a conversion and compare the efficiency of several campaigns.

Calculate the average cost of each conversion. Everything runs in your browser, so the values you enter are never uploaded, shared, or stored.

How to use

Enter the total amount spent on the advertising campaign.
Add the number of conversions attributed to that spend.
Run the calculation to get the average cost per acquisition.
Compare that cost with other campaigns or comparable periods.
Check whether the result remains acceptable given the value of one conversion.

Example

The sample combines an advertising budget and a conversion count. The tool divides spend by conversions and shows the average cost per acquisition. Make sure both numbers come from the same campaign and period; change them to compare another campaign or channel.

Input

2500
50

Limits and formats

The average cost hides differences between individual conversions or audiences.
Spend and conversions must cover the same period.
One conversion can be worth much more or less than another.
The result does not say whether the acquisition is profitable.
Indirect costs and non-advertising fees are not included by default.

Where processing happens

The calculation runs in your browser. The budget and conversion count stay on your device and are not sent anywhere. The average cost appears locally after you submit the values. You can clear the fields or close the tab at any time.

Frequently asked questions

Can I use this calculation to compare several campaigns?

Yes, run one calculation per campaign and compare the average costs. Consider period, audience and conversion type, because a lower cost does not always mean better overall performance.

Does cost per acquisition include platform fees?

Use the amount actually spent, including fees if you want to reflect your total budget. Apply the same rule to every campaign you compare so the results remain consistent.

Why is the result very high?

A high cost can come from a large budget with few conversions, or from a period when the audience responded less. Check conversion tracking, targeting and traffic quality before drawing conclusions.