Conversion & Funnel

This page offers four tools for understanding a conversion path. Conversion rate measures the share of visitors who convert. Click-through rate links impressions to clicks. Funnel calculator shows drop-off step by step, and Customer Lifetime Value estimates a customer's value. It is useful for a site, a campaign or a sign-up sequence. Free and no account required.

Start with the level you are missing. For a page or campaign, Conversion rate gives a first read. For an ad, Click-through rate isolates attraction. When several steps are involved, Funnel calculator helps see where people drop away. Customer Lifetime Value then takes a wider view of a customer's worth. Each tool supports a different decision.

How to use

  1. For a page or campaign, start with Conversion rate: enter visitors and conversions, then read the share that takes action.
  2. For an ad, use Click-through rate: impressions and clicks are enough. If the path has several steps, open Funnel calculator next to locate the drop-off.
  3. Funnel calculator is read step by step: enter the volumes in path order and identify the step that loses the most people.
  4. When customer relationship matters, use Customer Lifetime Value to estimate gross and adjusted value. Read these references with the rates to prioritise a fix.

Frequently asked questions

Is Conversion rate enough to improve a funnel?

It gives a starting point, but it does not show where the path breaks. Funnel calculator details the steps and helps target the place to fix.

When should I look at Customer Lifetime Value?

When you want to place one conversion in a longer relationship. It helps compare actions that pay off differently over time, using the values you provide.

Can I use these tools without an account?

Yes. They are free and work without registration. You enter your figures and read the result in the browser.

Can Click-through rate explain a drop in Conversion rate?

It clarifies attraction before the path, but it does not describe what happens next. Compare it with Conversion rate and the steps in Funnel calculator. An ad may attract fewer people, or the path may lose visitors after the click.

Is Customer Lifetime Value useful for comparing two campaigns?

It helps place one conversion in a longer relationship. If two campaigns do not pay off the same way over time, Customer Lifetime Value gives an extra reference. Use the values you provide and read the result with Conversion rate.

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