Calculate margin and markup percentages

Retailers and business owners use it to compare profit, margin and markup percentages before setting or revising a selling price.

Calculate profit, margin and markup percentages. Everything runs in your browser, so the values you enter are never uploaded, shared, or stored.

How to use

Enter the purchase cost on the first line of the field.
Enter the selling price on the second line.
Run the calculation to get profit, margin rate and markup rate.
Check the percentages shown and clear the field to test another scenario.

Example

In the sample input, the purchase cost is 50 and the selling price is 80. The result shows the profit and the two percentages; use it to compare pricing options before you update a product catalogue.

Input

50
80

Limits and formats

The tool expects a single currency and does not convert between currencies.
Extra costs such as shipping, fees or discounts are not added automatically.
Margin rate and markup rate are different measures; check which one your team uses.
A negative result means the selling price is below cost, but confirm it with your accounts.

Where processing happens

Your figures are processed inside your browser. Nothing is uploaded, no account is needed, and the values are not stored once you close or clear the page.

Frequently asked questions

What is the difference between margin rate and markup rate?

Margin rate compares profit with the purchase cost, while markup rate compares profit with the selling price. Both help assess profitability, but they are used in different pricing and reporting situations.

Can I use it with any currency?

Yes, the calculator works with the numbers you enter and does not attach a currency. Use the same currency for cost and selling price so the percentages and profit make sense.

Does the result include taxes and fees?

No, it only uses the two amounts you provide. If taxes, shipping, commissions or discounts matter, include them in the cost or selling price before calculating.